The Enigmatic Charm of Xiang Dao: A Journey Through Moychay Natural Incense Collection

The practice of Xiang Dao, often likened to the revered Cha Dao tea ceremony, bonsai, or the art of calligraphy, represents a profound cultural tradition that transcends mere aromatic enjoyment.

Originating from ancient rituals that sought to connect the human spirit with the natural world, Xiang Dao, or the Way of Aroma, embodies a discipline of both spiritual and aesthetic dimensions. In its core, Xiang Dao is a journey towards mindfulness and serenity, achieved through the deliberate and contemplative assembly of natural aromas, encouraging participants to perceive the subtleties beyond the familiar scents.


The Art and Practice of Xiang Dao

Central to the Xiang Dao ceremony are the ritual components that define its practice. These include the careful selection of natural incense, the use of traditional tools, and the adherence to a set of ceremonial steps designed to elevate the mind and spirit. Natural incense, especially those sourced from reputable collections such as, plays a crucial role in the authenticity and depth of the sensory experience. These incenses, derived from pure and natural ingredients, are pivotal in crafting a composition of aromas that is both complex and harmonious.

The Significance of Natural Incense

The choice of incense is not trivial; it is the cornerstone of the Xiang Dao experience. Natural incense, with its rich, unadulterated scents, provides a gateway to deeper meditation and appreciation of the moment. Exploring the selection available at, practitioners can find a variety of scents that resonate with the ceremony's ethos, ensuring that the aromas are not only pleasing but also conducive to the meditative goals of Xiang Dao.


Achieving Meditation through Aroma

The meditative aspect of Xiang Dao is perhaps its most profound offering. Through the unhurried and focused construction of aroma, participants are guided towards a state of mindfulness and inner peace. The ceremony encourages a deep listening, or "hearing," of the subtle nuances within each scent, promoting a contemplative state that is both calming and enlightening.




We are pleased to announce that new fragrances have arrived at our tea club in Amsterdam! For five years, Sergey Shevelev, our founder, has been devoted to finding unique combinations of Asian herbs and wood. We put great emphasis on the quality of our products, which is why our brand's fragrances are free from chemical components. Our entire collection of scents is already available on our website and at the club.



You can explore it here: click the link

Written by Anna Leona