In today’s digital world, where brands constantly compete for attention, the most powerful ones aren’t just seen—they’re felt. Sensory branding taps into the power of touch, scent, sound, and taste, creating immersive experiences that forge deep emotional connections with audiences.
This approach is especially crucial in event marketing and brand activations, where engagement and memorability are key. This event is designed for entrepreneurs, business owners, and creatives who want to go beyond traditional marketing and craft unforgettable brand experiences.
What You’ll Learn
• Using the Five Senses to Strengthen Your Brand Learn how to incorporate multi-sensory elements to create a lasting impact.
• Elevating Events and Pop-Ups Discover practical strategies for designing sensory-rich brand activations that captivate audiences.
• Standing Out with Sensory Marketing Explore techniques to differentiate your brand, boost engagement, and build customer loyalty.
• Real-World Case Studies Gain insights from successful brands that seamlessly blend sensory marketing with digital storytelling. Interactive Workshop Component
This isn’t just a lecture—you’ll put insights into action through hands-on exercises.
• Develop a Sensory Brand Concept Work in groups to design a brand experience that engages multiple senses.
• Create a Sensory Event or Activation Map out a pop-up, in-store activation, or immersive event concept.
• Pitch and Receive Feedback Share your ideas and get expert insights for refining your approach.
Meet the Hosts
Masha Bogacheva – Founder of Cherii Creative Agency, specializing in branding, events, and content creation. With years of experience in event management, wedding planning, and photography, she brings a strategic yet artistic approach to crafting immersive brand experiences.
Emilie Nielsen – Founder of Creations by Emilie, a creative agency focused on authentic, impactful branding. Emilie has worked with clients across various industries, helping businesses cut through the noise and build memorable, timeless identities.
Why Attend?
Whether you’re launching a new product, designing an event, or refining your brand experience, this workshop will give you practical tools and fresh inspiration to create marketing that truly resonates.
Register soon—spaces are limited.
Address: Tea club Moychay, Amsterdam, Rozengracht 92H
Date: 9 March
Time: Walk-in: 18:45 - 19:00 | Start: 19:00