Dear friends, we’re happy to share some good news with you.
At last, our selection of ceremonial and premium matcha has been updated. We now have three new matcha offerings from Japan and one from China.
It’s worth noting that every batch of matcha today is almost a quest—and, in a way, a small victory. If you’ve been following what’s happening in the matcha world over the past few years, you’ll know that global demand is extremely high, and many companies regularly run out of stock. Our assortment has been relatively stable this year, but even so, sourcing multiple matcha grades has been challenging. For a long time, we had only one item, then two—and now, finally, we’ve expanded the range by four at once.
We’re especially proud of this result because one of these matchas took more than four months to arrive. The main issue in the global matcha market today isn’t so much cultivation or production of the raw material, but the next step: grinding. Matcha is made from tencha (or niancha, as it’s called in Chinese), and there is a serious shortage of high-quality stone mills capable of producing matcha properly. These mills are rare and limited in capacity. In Japan, tencha is produced in very specific locations, and even there the grinding capacity is stretched. In China, increased demand has led to similar delays, with producers simply unable to mill everything on time.
As a result, some of the matcha arriving now was actually ordered a long time ago—and only now has it finally reached us.
So yes, please welcome freshly stone-ground matcha, made from some of the best material currently available on the market. We’re very proud of this collection and truly hope that you, as matcha lovers, will appreciate it as much as we do.
We are happy to introduce three types of Japanese ceremonial matcha from Ise, Mie Prefecture, now available in our collection.
The line includes three levels — Ceremonial, Superior, and Premium — offering different expressions of matcha while staying true to traditional Japanese tea practice.
Alongside them, we welcome a ceremonial-grade matcha from Guizhou, China.
This matcha is finely stone-milled, with a smooth texture and a naturally sweet, fresh taste. It is produced using refined Japanese techniques and is suitable for daily rituals as well as culinary use.
