{"title":"Culinary matcha","description":"","products":[{"product_id":"matcha-premium-chinese-high-grade","title":"Matcha Premium Chinese High Grade","description":"\u003cp\u003eMatcha originated in China during the Song Dynasty (960–1279) with Dian Cha (点茶), the practice of whisking powdered tea into a frothy drink. This method, blending flavor with an artful process, became central to tea culture.\u003c\/p\u003e\n\u003cp\u003eIn regions like Zhejiang, Jiangxi, and Fujian, traditional techniques continue to produce powdered green tea. Chinese matcha offers a natural sweetness and fresh, green notes, distinct from Japanese styles.\u003c\/p\u003e\n\u003cp\u003eThis matcha connects to the origins of powdered tea, preserving its place in tea traditions.\u003c\/p\u003e\n\u003cp\u003eOrigin: China, Fujian Province\u003c\/p\u003e\n\u003cp\u003ePacked: July 2025\u003c\/p\u003e","brand":"Tea Culture Club \u0026 Tea House Moychay.nl","offers":[{"title":"50 gram","offer_id":50215894417746,"sku":"94289","price":23.5,"currency_code":"EUR","in_stock":true},{"title":"150 gram","offer_id":50215894384978,"sku":"94288","price":56.0,"currency_code":"EUR","in_stock":true},{"title":"500 gram","offer_id":50215894450514,"sku":"94292","price":162.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0512\/2041\/4622\/files\/DSC01538.jpg?v=1740526353"},{"product_id":"fujian-premium-matcha","title":"Emerald silence - Fujian premium matcha","description":"\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003eThis matcha comes from the misty hills of Fujian, where powdered tea has been made long before the world called it “matcha.” It carries the quiet strength of its origin: shade-grown leaves, stone-milled into a fine, calm green powder that feels grounded rather than flashy.\u003c\/div\u003e\n\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003eThe taste is clean and steady — a gentle bitterness that doesn’t bite, a touch of sweetness that appears only after a second.\u003c\/div\u003e\n\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003eSmooth enough for daily drinking, rich enough to stand on its own, and unmistakably tied to the place where powdered tea was born. This is Fujian’s take on a tradition that traveled the world — still humble, still rooted, still very real.\u003c\/div\u003e","brand":"Tea Culture Club Moychay.nl ","offers":[{"title":"50 g","offer_id":52083363414354,"sku":"95002","price":25.5,"currency_code":"EUR","in_stock":true},{"title":"150 g","offer_id":52083363447122,"sku":"95006","price":67.8,"currency_code":"EUR","in_stock":true},{"title":"500 g","offer_id":52083363479890,"sku":"95007","price":212.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0512\/2041\/4622\/files\/Matcha_2.png?v=1763636656"},{"product_id":"ise-premium-matcha-25-g","title":"Ise Premium Matcha 25 g","description":"\u003cp data-start=\"592\" data-end=\"748\"\u003eProduced in Ise, Mie Prefecture, Japan, this matcha is made from a blend of first- and later-harvest tencha, selected according to seasonal availability.\u003c\/p\u003e\n\u003cp data-start=\"750\" data-end=\"931\"\u003eWith a lighter and approachable profile, it is suitable for casual tea moments and widely used by professionals in beverages and confectionery, including matcha lattes and desserts.\u003c\/p\u003e\n\u003cp data-start=\"750\" data-end=\"931\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"973\" data-end=\"1015\"\u003e\n\u003cp data-start=\"975\" data-end=\"1015\"\u003e\u003cstrong data-start=\"975\" data-end=\"986\"\u003eOrigin:\u003c\/strong\u003e Ise, Mie Prefecture, Japan\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1016\" data-end=\"1072\"\u003e\n\u003cp data-start=\"1018\" data-end=\"1072\"\u003e\u003cstrong data-start=\"1018\" data-end=\"1032\"\u003eCultivars:\u003c\/strong\u003e Yabukita, Samidori, Okumidori (blend)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1073\" data-end=\"1113\"\u003e\n\u003cp data-start=\"1075\" data-end=\"1113\"\u003e\u003cstrong data-start=\"1075\" data-end=\"1087\"\u003eHarvest:\u003c\/strong\u003e First \u0026amp; later harvests\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Tea Culture Club Moychay.nl ","offers":[{"title":"Default Title","offer_id":52334896906578,"sku":"95625","price":19.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0512\/2041\/4622\/files\/Isapremium_522eb701-bd70-4300-bbcb-693354ec7a37.svg?v=1766827295"},{"product_id":"emerald-silence-fujian-premium-matcha-may2026","title":"Emerald silence  Fujian premium matcha (May 2026)","description":"\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003eThis matcha comes from the misty hills of Fujian, where powdered tea has been made long before the world called it “matcha.” It carries the quiet strength of its origin: shade-grown leaves, stone-milled into a fine, calm green powder that feels grounded rather than flashy.\u003c\/div\u003e\n\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003eThe taste is clean and steady — a gentle bitterness that doesn’t bite, a touch of sweetness that appears only after a second.\u003c\/div\u003e\n\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"TypographyPresentation TypographyPresentation--medium RichText3-paragraph--withVSpacingNormal RichText3-paragraph HighlightSol HighlightSol--buildingBlock\"\u003eSmooth enough for daily drinking, rich enough to stand on its own, and unmistakably tied to the place where powdered tea was born. This is Fujian’s take on a tradition that traveled the world — still humble, still rooted, still very real.\u003c\/div\u003e","brand":"Tea Culture Club Moychay.nl","offers":[{"title":"50 g","offer_id":53848508694866,"sku":"950021","price":28.5,"currency_code":"EUR","in_stock":true},{"title":"150 g","offer_id":53848508727634,"sku":"950061","price":76.8,"currency_code":"EUR","in_stock":true},{"title":"500 g","offer_id":53848508760402,"sku":"950071","price":239.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0512\/2041\/4622\/files\/Matcha_2.png?v=1763636656"}],"url":"https:\/\/moychay.nl\/en-lt\/collections\/culinary-matcha.oembed","provider":"Tea Culture Club Moychay.nl ","version":"1.0","type":"link"}