{"title":"Japanese Tea","description":"\u003cp\u003e\u003cspan\u003eJapanese teas are a type of tea that is grown and produced in Japan, with a rich history and cultural significance. The most famous Japanese teas are green teas, which are made from Camellia sinensis leaves that are steamed and dried rather than being pan-fired or roasted like Chinese green teas. Some of the most popular Japanese green teas include sencha, gyokuro, and matcha.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhat is special about Japanese tea?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eOne of the reasons why Japanese teas are considered special is because of their unique flavor profiles and brewing techniques. Japanese green teas tend to have a vegetal and grassy taste, with a delicate sweetness and umami flavor that comes from the steaming process. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGyokuro is a highly prized tea that is grown in the shade, resulting in a sweeter and milder taste, while matcha is a finely ground green tea powder that is used in traditional Japanese tea ceremonies.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eJapanese teas benefits\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eJapanese teas are also known for their health benefits. Green tea in particular is rich in antioxidants called catechins, which may help protect against heart disease, cancer, and other chronic diseases. Green tea has also been shown to boost metabolism and promote weight loss, improve brain function, and reduce inflammation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eJapanese teas are also known for their health benefits. Green tea in particular is rich in antioxidants called catechins, which may help protect against heart disease, cancer, and other chronic diseases. Green tea has also been shown to boost metabolism and promote weight loss, improve brain function, and reduce inflammation.\u003c\/p\u003e","products":[{"product_id":"moychay-hojicha","title":"HOJICHA POWDER  Roasted Japanese Tea Powder 50 g","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMade from first-harvest Tencha stems sourced from the Kagoshima and Miyazaki prefectures, this finely roasted hojicha powder delivers a smooth, nutty, and caramelized profile with a warm toasted aroma and a distinctive vanilla-like sweetness unique to early-season stems.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eNaturally low in caffeine, it's the perfect choice for evening moments, mindful breaks, or anyone sensitive to caffeine.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eCultivar:\u003c\/strong\u003e Mainly Yabukita\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Kyushu Island, Japan (Kagoshima \u0026amp; Miyazaki prefectures)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eHarvest:\u003c\/strong\u003e 1st Harvest\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eForm:\u003c\/strong\u003e Finely milled powder\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 50g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eAroma and Flavor Profile\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Sweet, warm, roasted aroma with caramelized notes\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eFlavor:\u003c\/strong\u003e Smooth and nutty with a vanilla-like finish characteristic of first-harvest roasted stems\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eWhat is Hojicha?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eHojicha is a type of Japanese green tea that is distinctively roasted, which gives it a unique flavor and aroma. Unlike traditional green teas that are steamed, hojicha undergoes a roasting process, which imparts a toasty, slightly caramelized flavor with minimal bitterness. This roasting also reduces the caffeine content, making it a popular choice for the evening or for those sensitive to caffeine.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eDifference Between Hojicha and Sencha\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProcessing Method:\u003c\/strong\u003e Hojicha is roasted, whereas sencha is steamed. The roasting process transforms the green tea leaves or stems into a brown color and gives hojicha its distinct toasty flavor.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlavor:\u003c\/strong\u003e Hojicha has a nutty, toasty flavor with notes of caramel and vanilla, while sencha has a more vegetal, grassy, and sometimes slightly astringent flavor.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaffeine Content:\u003c\/strong\u003e Hojicha has lower caffeine content compared to sencha due to the roasting process.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAppearance:\u003c\/strong\u003e Hojicha is brown and often made from leaves, stems, or a combination, whereas sencha is green and typically made from the leaves.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eHow to Brew Moychay Hojicha\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eStandard Method\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli style=\"list-style-type: none;\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmount of Tea:\u003c\/strong\u003e Use 4 grams of hojicha (approx. 1 teaspoon).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater:\u003c\/strong\u003e Use 200 ml (6.8 ounces) of water.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater Temperature:\u003c\/strong\u003e 95° -100° C (194°F).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrewing Instructions:\u003c\/strong\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003ePreheat the Teapot and Cups:\u003c\/strong\u003e Pour hot water into the teapot and cups to preheat them, then discard the water.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdd Hojicha Leaves:\u003c\/strong\u003e Place 4 grams of hojicha leaves into the teapot.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdd Water:\u003c\/strong\u003e Pour 200 ml of water heated to 90°C over the tea leaves.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSteep:\u003c\/strong\u003e Steep the tea for 30 seconds to 1 minute.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePour and Enjoy:\u003c\/strong\u003e Pour the tea into cups and enjoy the sweet, roasted aroma and the vanilla-like taste.\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eCold Brew Method\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli style=\"list-style-type: none;\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmount of Tea:\u003c\/strong\u003e Use 5 grams of hojicha (approx. 2 teaspoons).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater:\u003c\/strong\u003e Use 500 ml (17 ounces) of cold water.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrewing Instructions:\u003c\/strong\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdd Hojicha Leaves:\u003c\/strong\u003e Place 5 grams of hojicha leaves into a pitcher or large container.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdd Water:\u003c\/strong\u003e Pour 500 ml of cold water over the tea leaves.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSteep:\u003c\/strong\u003e Place the container in the refrigerator and let it steep for 6-8 hours or overnight.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrain and Serve:\u003c\/strong\u003e Strain the tea leaves and serve the cold brew hojicha over ice for a refreshing, toasty drink\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003eHot Brew Method with Milk (Hojicha Latte)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli style=\"list-style-type: none;\"\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmount of Tea:\u003c\/strong\u003e Use 4 grams of hojicha (approx. 1 teaspoon).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater:\u003c\/strong\u003e Use 100 ml (3.4 ounces) of water.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMilk:\u003c\/strong\u003e Use 100 ml (3.4 ounces) of milk (dairy or plant-based).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater Temperature:\u003c\/strong\u003e 90°C (194°F).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrewing Instructions:\u003c\/strong\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdd Hojicha Leaves:\u003c\/strong\u003e Place 4 grams of hojicha leaves into a teapot.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdd Water:\u003c\/strong\u003e Pour 100 ml of water heated to 90°C over the tea leaves.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSteep:\u003c\/strong\u003e Steep the tea for 30 seconds to 1 minute.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHeat Milk:\u003c\/strong\u003e While the tea is steeping, heat 100 ml of milk until warm (do not boil).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCombine:\u003c\/strong\u003e Strain the tea and mix with the warm milk.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSweeten (Optional):\u003c\/strong\u003e Add sweetener like honey or sugar to taste.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eServe:\u003c\/strong\u003e Pour into a cup and enjoy a warm, comforting hojicha latte with a vanilla-like aroma.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMoychay Hojicha, with its sweet roasted fragrance and vanilla-like taste, offers a soothing experience, perfect for both hot and cold preparations.\u003c\/p\u003e\n\u003c!----\u003e","brand":"Moychay","offers":[{"title":"Default Title","offer_id":48323530195282,"sku":"93674","price":21.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0512\/2041\/4622\/files\/IMG_2452_c1204bf2-9102-449a-98b0-9e50986f48e1.jpg?v=1780649900"},{"product_id":"japanese-matcha-superior-high-grade","title":"Japanese Matcha, Superior High grade","description":"\u003cp data-start=\"220\" data-end=\"757\"\u003eThis high-grade Japanese matcha comes from the organic tea fields of \u003cstrong data-start=\"289\" data-end=\"320\"\u003eKawane, Shizuoka Prefecture\u003c\/strong\u003e, one of Japan’s most respected tea-growing regions. The plantation lies at an elevation of \u003cstrong data-start=\"412\" data-end=\"444\"\u003e178.5 meters above sea level\u003c\/strong\u003e and the leaves were harvested in late \u003cstrong data-start=\"478\" data-end=\"491\"\u003eJuly 2024\u003c\/strong\u003e. The tea is made primarily from the \u003cstrong data-start=\"528\" data-end=\"549\"\u003eYabukita cultivar\u003c\/strong\u003e, blended with \u003cstrong data-start=\"564\" data-end=\"579\"\u003eSayamakaori\u003c\/strong\u003e, and the leaves are \u003cstrong data-start=\"600\" data-end=\"624\"\u003emechanically plucked\u003c\/strong\u003e. After processing, the matcha is finished using \u003cstrong data-start=\"673\" data-end=\"711\"\u003etraditional brick furnace roasting\u003c\/strong\u003e, giving depth and stability to its character.\u003c\/p\u003e\n\u003ch3 data-start=\"759\" data-end=\"783\"\u003eAppearance \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"784\" data-end=\"976\"\u003eThe powder is a bright, deep green, with a very fine, smooth fraction. The aroma is intense and fresh, dominated by grassy and seaweed notes, with a sharp, clean vegetal character.\u003c\/p\u003e\n\u003ch3 data-start=\"978\" data-end=\"997\"\u003eTaste Profile\u003c\/h3\u003e\n\u003cp data-start=\"998\" data-end=\"1398\"\u003eThe first and second harvest blend of \u003cstrong data-start=\"1036\" data-end=\"1060\"\u003eSayamakaori–Yabukita\u003c\/strong\u003e creates a \u003cstrong data-start=\"1071\" data-end=\"1099\"\u003epowerful vegetal profile\u003c\/strong\u003e with subtle notes of \u003cstrong data-start=\"1121\" data-end=\"1136\"\u003ered berries\u003c\/strong\u003e. The brewed matcha is \u003cstrong data-start=\"1159\" data-end=\"1186\"\u003efull-bodied and viscous\u003c\/strong\u003e, with a \u003cstrong data-start=\"1195\" data-end=\"1212\"\u003esilky texture\u003c\/strong\u003e. A gentle grassy bitterness appears briefly and then unfolds into a \u003cstrong data-start=\"1281\" data-end=\"1307\"\u003elong, juicy aftertaste\u003c\/strong\u003e. The overall character is vibrant, fresh, and well-balanced—distinct but never aggressive.\u003c\/p\u003e\n\u003cp data-start=\"1400\" data-end=\"1620\"\u003eThis is a vigorous matcha with smooth texture and rich leaf-green flavor, suitable for both strong koicha and light usucha. An excellent choice for those who appreciate clarity, depth, and elegance in matcha.\u003c\/p\u003e\n\u003ch3 data-start=\"1622\" data-end=\"1648\"\u003eBrewing Instructions\u003c\/h3\u003e\n\u003cp data-start=\"1649\" data-end=\"1949\"\u003eUse \u003cstrong data-start=\"1653\" data-end=\"1690\"\u003e2 g of matcha (2 chashaku scoops)\u003c\/strong\u003e in a pre-warmed tea bowl.\u003cbr data-start=\"1716\" data-end=\"1719\"\u003eAdd \u003cstrong data-start=\"1723\" data-end=\"1749\"\u003e30 ml of water at 80°C\u003c\/strong\u003e and whisk with a chasen until all lumps dissolve.\u003cbr data-start=\"1799\" data-end=\"1802\"\u003eThen add \u003cstrong data-start=\"1811\" data-end=\"1831\"\u003e40 ml more water\u003c\/strong\u003e, continuing to whisk until a thick foam forms.\u003cbr data-start=\"1878\" data-end=\"1881\"\u003eDrink immediately after preparation to avoid bitterness as it cools.\u003c\/p\u003e\n\u003ch3 data-start=\"1951\" data-end=\"1992\"\u003eNutritional Information (per 100 g)\u003c\/h3\u003e\n\u003cp data-start=\"1993\" data-end=\"2115\"\u003eEnergy: \u003cstrong data-start=\"2001\" data-end=\"2013\"\u003e237 kcal\u003c\/strong\u003e\u003cbr data-start=\"2013\" data-end=\"2016\"\u003eProtein: \u003cstrong data-start=\"2025\" data-end=\"2035\"\u003e29.6 g\u003c\/strong\u003e\u003cbr data-start=\"2035\" data-end=\"2038\"\u003eFat: \u003cstrong data-start=\"2043\" data-end=\"2052\"\u003e5.3 g\u003c\/strong\u003e\u003cbr data-start=\"2052\" data-end=\"2055\"\u003eCarbohydrates: \u003cstrong data-start=\"2070\" data-end=\"2080\"\u003e39.5 g\u003c\/strong\u003e\u003cbr data-start=\"2080\" data-end=\"2083\"\u003eSodium: \u003cstrong data-start=\"2091\" data-end=\"2099\"\u003e6 mg\u003c\/strong\u003e\u003cbr data-start=\"2099\" data-end=\"2102\"\u003eSalt: \u003cstrong data-start=\"2108\" data-end=\"2115\"\u003e0 g\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2134\" data-end=\"2189\"\u003e \u003c\/p\u003e","brand":"Moychay.nl","offers":[{"title":"50g","offer_id":49793746796882,"sku":"32511","price":28.5,"currency_code":"EUR","in_stock":true},{"title":"500g","offer_id":49793746829650,"sku":"32512","price":276.0,"currency_code":"EUR","in_stock":true},{"title":"1 kg","offer_id":49794174452050,"sku":"97038","price":540.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0512\/2041\/4622\/products\/moychay_20228_e170dd92-c773-4b50-8dd8-f67cbfa92646.jpg?v=1618093755"},{"product_id":"ise-ceremonial-grade-matcha-25g","title":"Ise Ceremonial Grade matcha 25 g","description":"\u003cp data-start=\"591\" data-end=\"741\"\u003eProduced in Ise, Mie Prefecture, Japan, this ceremonial matcha is made from first-harvest tencha using traditional cultivation and processing methods.\u003c\/p\u003e\n\u003cp data-start=\"743\" data-end=\"931\"\u003eA blend of Yabukita, Samidori, Okumidori and selected local cultivars, it offers a rich aroma and a smooth, balanced umami, suitable for formal tea ceremonies and traditional tea practice.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"973\" data-end=\"1015\"\u003e\n\u003cp data-start=\"975\" data-end=\"1015\"\u003e\u003cstrong data-start=\"975\" data-end=\"986\"\u003eOrigin:\u003c\/strong\u003e Ise, Mie Prefecture, Japan\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1016\" data-end=\"1072\"\u003e\n\u003cp data-start=\"1018\" data-end=\"1072\"\u003e\u003cstrong data-start=\"1018\" data-end=\"1032\"\u003eCultivars:\u003c\/strong\u003e Yabukita, Samidori, Okumidori (blend)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1073\" data-end=\"1103\"\u003e\n\u003cp data-start=\"1075\" data-end=\"1103\"\u003e\u003cstrong data-start=\"1075\" data-end=\"1087\"\u003eHarvest:\u003c\/strong\u003e First Harvest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1104\" data-end=\"1129\"\u003e\n\u003cp data-start=\"1106\" data-end=\"1129\"\u003e\u003cstrong data-start=\"1106\" data-end=\"1116\"\u003eGrade:\u003c\/strong\u003e Ceremonial\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"MOYCHAY","offers":[{"title":"Default Title","offer_id":52334764491090,"sku":"95627","price":31.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0512\/2041\/4622\/files\/Isaceremonial_6be94892-e5e3-4bcf-b802-0a481d110429.svg?v=1766829621"},{"product_id":"ise-matcha-superor-25-g","title":"Ise Matcha Superor 25 g","description":"\u003cp\u003eProduced in Ise, Mie Prefecture, Japan, this ceremonial matcha is made from a blend of first- and second-harvest tencha.\u003c\/p\u003e\n\u003cp data-start=\"804\" data-end=\"981\"\u003eCombining the umami and brightness of the first harvest with the depth of the second harvest, it offers a well-balanced profile suitable for tea gatherings and regular practice.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"1023\" data-end=\"1065\"\u003e\n\u003cp data-start=\"1025\" data-end=\"1065\"\u003e\u003cstrong data-start=\"1025\" data-end=\"1036\"\u003eOrigin:\u003c\/strong\u003e Ise, Mie Prefecture, Japan\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1066\" data-end=\"1122\"\u003e\n\u003cp data-start=\"1068\" data-end=\"1122\"\u003e\u003cstrong data-start=\"1068\" data-end=\"1082\"\u003eCultivars:\u003c\/strong\u003e Yabukita, Samidori, Okumidori (blend)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1123\" data-end=\"1162\"\u003e\n\u003cp data-start=\"1125\" data-end=\"1162\"\u003e\u003cstrong data-start=\"1125\" data-end=\"1137\"\u003eHarvest:\u003c\/strong\u003e First \u0026amp; Second Harvest\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1163\" data-end=\"1188\"\u003e\n\u003cp data-start=\"1165\" data-end=\"1188\"\u003e\u003cstrong data-start=\"1165\" data-end=\"1175\"\u003eGrade:\u003c\/strong\u003e Ceremonial\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Tea Culture Club Moychay.nl ","offers":[{"title":"Default Title","offer_id":52334894350674,"sku":"95626","price":26.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0512\/2041\/4622\/files\/Isasuperior.svg?v=1766828024"},{"product_id":"ise-premium-matcha-25-g","title":"Ise Premium Matcha 25 g","description":"\u003cp data-start=\"592\" data-end=\"748\"\u003eProduced in Ise, Mie Prefecture, Japan, this matcha is made from a blend of first- and later-harvest tencha, selected according to seasonal availability.\u003c\/p\u003e\n\u003cp data-start=\"750\" data-end=\"931\"\u003eWith a lighter and approachable profile, it is suitable for casual tea moments and widely used by professionals in beverages and confectionery, including matcha lattes and desserts.\u003c\/p\u003e\n\u003cp data-start=\"750\" data-end=\"931\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"973\" data-end=\"1015\"\u003e\n\u003cp data-start=\"975\" data-end=\"1015\"\u003e\u003cstrong data-start=\"975\" data-end=\"986\"\u003eOrigin:\u003c\/strong\u003e Ise, Mie Prefecture, Japan\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1016\" data-end=\"1072\"\u003e\n\u003cp data-start=\"1018\" data-end=\"1072\"\u003e\u003cstrong data-start=\"1018\" data-end=\"1032\"\u003eCultivars:\u003c\/strong\u003e Yabukita, Samidori, Okumidori (blend)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1073\" data-end=\"1113\"\u003e\n\u003cp data-start=\"1075\" data-end=\"1113\"\u003e\u003cstrong data-start=\"1075\" data-end=\"1087\"\u003eHarvest:\u003c\/strong\u003e First \u0026amp; later harvests\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Tea Culture Club Moychay.nl ","offers":[{"title":"Default Title","offer_id":52334896906578,"sku":"95625","price":19.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0512\/2041\/4622\/files\/Isapremium_522eb701-bd70-4300-bbcb-693354ec7a37.svg?v=1766827295"},{"product_id":"shirakawado-matcha-ceremonial-25-g","title":"SHIRAKAWADO MATCHA  CEREMONIAL 25 g","description":"\u003cp data-start=\"2388\" data-end=\"2623\"\u003eThis ceremonial-grade matcha comes from \u003cstrong data-start=\"2428\" data-end=\"2448\"\u003eKyoto Prefecture\u003c\/strong\u003e, produced from first-harvest leaves, primarily Yabukita and Okumidori cultivars. The powder is finely milled, resulting in a smooth texture and an elegant, refined character.\u003c\/p\u003e\n\u003ch3 data-start=\"2625\" data-end=\"2649\"\u003eAppearance \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"2650\" data-end=\"2789\"\u003eThe powder has a deep, vivid green color and a fine, uniform texture. The aroma is soft and composed, with gentle vegetal and creamy notes.\u003c\/p\u003e\n\u003ch3 data-start=\"2791\" data-end=\"2810\"\u003eTaste Profile\u003c\/h3\u003e\n\u003cp data-start=\"2811\" data-end=\"3072\"\u003eThe taste is mellow and rich, with a rounded umami and a smooth mouthfeel. There is no sharp bitterness; instead, the flavor unfolds gradually and leaves a calm, lingering aftertaste. This matcha is well suited for relaxed tea moments as well as serving guests.\u003c\/p\u003e\n\u003cp data-start=\"3074\" data-end=\"3164\"\u003eThis is a composed, elegant matcha for those who value balance and clarity over intensity.\u003c\/p\u003e\n\u003cp data-start=\"3074\" data-end=\"3164\"\u003eShirakawado matcha represents a careful balance between traditional Japanese tea evaluation and practical modern use. The line is developed under the guidance of \u003cstrong data-start=\"1986\" data-end=\"2010\"\u003eMr. Hatsuhide Morita\u003c\/strong\u003e, one of Japan’s most respected tea appraisers and a three-time winner of the National Tea Quality Judging Skills Competition, awarded by the Minister of Agriculture, Forestry, and Fisheries.\u003c\/p\u003e","brand":"Tea Culture Club Moychay.nl ","offers":[{"title":"Default Title","offer_id":52553175204178,"sku":"95630","price":39.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0512\/2041\/4622\/files\/Ceremonial25g_e751e2cc-e82e-4c33-95ce-76566cee8889.png?v=1769614775"},{"product_id":"shirakawado-matcha-superior-50-g","title":"SHIRAKAWADO MATCHA · SUPERIOR  50 g","description":"\u003cp data-start=\"3214\" data-end=\"3465\"\u003eThis matcha is a \u003cstrong data-start=\"3231\" data-end=\"3254\"\u003efirst-harvest blend\u003c\/strong\u003e sourced from several respected tea-growing regions in Japan, including Kyoto, Nara, Mie, and Kagoshima. It was developed in collaboration with a tea ceremony master, with an emphasis on harmony and versatility.\u003c\/p\u003e\n\u003ch3 data-start=\"3467\" data-end=\"3491\"\u003eAppearance \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-start=\"3492\" data-end=\"3594\"\u003eBright green powder with a smooth, even texture. The aroma is mild and fresh, with light grassy notes.\u003c\/p\u003e\n\u003ch3 data-start=\"3596\" data-end=\"3615\"\u003eTaste Profile\u003c\/h3\u003e\n\u003cp data-start=\"3616\" data-end=\"3832\"\u003eThe flavor is well-rounded and approachable, combining gentle umami with a soft sweetness. It pairs naturally with wagashi and light desserts and performs well in both traditional preparation and modern tea settings.\u003c\/p\u003e\n\u003cp data-start=\"3834\" data-end=\"3914\"\u003eA reliable matcha for regular practice, gatherings, and everyday ceremonial use.\u003c\/p\u003e\n\u003cp data-start=\"3834\" data-end=\"3914\"\u003e \u003c\/p\u003e\n\u003ch2 data-start=\"1772\" data-end=\"1822\"\u003eAbout Shirakawado Matcha \u003c\/h2\u003e\n\u003cp data-start=\"1824\" data-end=\"2201\"\u003eShirakawado matcha represents a careful balance between traditional Japanese tea evaluation and practical modern use. The line is developed under the guidance of \u003cstrong data-start=\"1986\" data-end=\"2010\"\u003eMr. Hatsuhide Morita\u003c\/strong\u003e, one of Japan’s most respected tea appraisers and a three-time winner of the National Tea Quality Judging Skills Competition, awarded by the Minister of Agriculture, Forestry, and Fisheries.\u003c\/p\u003e","brand":"Tea Culture Club Moychay.nl ","offers":[{"title":"Default Title","offer_id":52553177530706,"sku":"95629","price":38.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0512\/2041\/4622\/files\/Superior50g_b33951a2-bf15-4bdb-8970-7f944371e433.png?v=1769614965"},{"product_id":"shirakawado-matcha-premium-50-g","title":"SHIRAKAWADO MATCHA · PREMIUM 50 g","description":"\u003cp data-end=\"4165\" data-start=\"3963\"\u003eThis matcha is designed for \u003cstrong data-end=\"4029\" data-start=\"3991\"\u003eculinary and beverage applications\u003c\/strong\u003e, using first-harvest leaves selected for stability and consistency. It is widely used for matcha lattes, desserts, and creative drinks.\u003c\/p\u003e\n\u003ch3 data-end=\"4191\" data-start=\"4167\"\u003eAppearance \u0026amp; Aroma\u003c\/h3\u003e\n\u003cp data-end=\"4236\" data-start=\"4192\"\u003eFine green powder with a clean, fresh aroma.\u003c\/p\u003e\n\u003ch3 data-end=\"4257\" data-start=\"4238\"\u003eTaste Profile\u003c\/h3\u003e\n\u003cp data-end=\"4469\" data-start=\"4258\"\u003eSmooth and mellow, with a gentle vegetal base that remains balanced when combined with milk or sweet ingredients. The flavor stays clear without becoming bitter, making it suitable for professional and home use.\u003c\/p\u003e\n\u003cp data-end=\"4568\" data-start=\"4471\"\u003eAn excellent choice for cafés and preparations of matcha lattes, desserts, and creative drinks.\u003c\/p\u003e\n\u003ch2 data-end=\"1822\" data-start=\"1772\"\u003eAbout Shirakawado Matcha \u003c\/h2\u003e\n\u003cp data-end=\"2201\" data-start=\"1824\"\u003eShirakawado matcha represents a careful balance between traditional Japanese tea evaluation and practical modern use. The line is developed under the guidance of \u003cstrong data-end=\"2010\" data-start=\"1986\"\u003eMr. Hatsuhide Morita\u003c\/strong\u003e, one of Japan’s most respected tea appraisers and a three-time winner of the National Tea Quality Judging Skills Competition, awarded by the Minister of Agriculture, Forestry, and Fisheries.\u003c\/p\u003e","brand":"Tea Culture Club Moychay.nl ","offers":[{"title":"Default Title","offer_id":52553179234642,"sku":"95628","price":36.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0512\/2041\/4622\/files\/premium50g.png?v=1769615378"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0512\/2041\/4622\/collections\/moychay_32805.jpg?v=1679404134","url":"https:\/\/moychay.nl\/en-dk\/collections\/japanese-teas.oembed","provider":"Tea Culture Club Moychay.nl ","version":"1.0","type":"link"}